Kudi
Content Title
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The Situation
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The OnePipe Solution
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The Situation
Kudi has invested heavily in acquiring and building trust amongst its network of over 4,500 agents who in turn serve their numerous customers. The yearn for special types of account that could provide a number of digital services at an even cheaper rate was an inefficiency that Kudi and its agents sought to solve.
The OnePipe Solution
Since agent networks have been at the forefront of Financial Inclusion as they offer an effective way of distributing digital services to the underserved, OnePipe worked with Kudi to provide a platform through which Agent networks can activate a special type of bank account for the Agents and their customers. The Go-to-market included a workshop for Kudi Agents, who were able to open these incentive-driven accounts seamlessly in a matter of seconds, making it easy for them to champion the adoption of the platform to their numerous customers.
The adoption of these embedded accounts is beneficial for both Agents and their end customers as the accounts not only empowers Kudi agents by providing low transaction fees which in turn gives them a higher margin, but also offers a diverse range of services at very attractive rates and also guarantee credit lines to their customers based on regular usage of the account.
The Outcome